Direct Marketing in Kenya

Direct Marketing Meaning: This is where a service or product provider sends personalized messages to customers informing them about their products or services. The messages are generally sent via emails, text messages, fax, or direct calls using electronic means.

22 Nov 2021 1 min read Technology, Media & Telecommunications Alert Article

At a glance

  • Direct marketing involves personalized messages sent by service or product providers to customers, informing them about their offerings.
  • Messages are typically sent through emails, text messages, fax, or direct electronic calls.
  • The aim of direct marketing is to promote products or services and establish a direct communication channel with potential customers.

10584 Alert Infographic Direct Marketing

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