Emma began her career as a Candidate Attorney at Syfret Godlonton-Fuller Moore (now Cliffe Dekker Hofmeyr). She was appointed as an Associate in 1999, promoted to Senior Associate in 2000 and became a Director in 2001. Emma became a Consultant in 2011.

In addition to advising on large technology service agreements (including outsourcing) and advising large publishing houses with regard to their commercial rights, Emma has also worked with a number of South African independent film producers and investors, scriptwriters, authors, content owners, branded entertainment producers, television reality and documentary programme producers as well as commercial production houses. She has many years of experience in negotiating and drafting a wide range of media agreements, including film option agreements, investment agreements, financing documentation, sponsorship agreements, production agreements, airtime and broadcasting agreements, standard commissioning agreements, chain of title documentation, distribution agreements, directors and production team agreements, and music rights procurement.

Emma has a special interest in social enterprise, and the role this sector plays in the greater economy as a means to bring about social change. As a result, she is able to use her experience as a commercial attorney to support social entrepreneurs and further the goals of the sector as a whole, including in relation to impact investing, business development and corporate structure.

Emma also has the following experience:

  • Advised in respect of various aspects for the producers, investors or financiers (such as Moonlighting Films, Ross Garland, Comerica Bank) of Mad Max: Fury Road, Story of an African Farm, uCarmen eKhayalitsha, Confessions of a Gambler, The Flood, Spud, Dark Tide, Judge Dredd, The Dinosaur Project, Flight of the Storks, Mary and Martha, Death Race, Blended and The Giver .
  • Advised television reality, documentary and programme producers (Simon Bright, Justin Bonello, Cooked, Charly’s Cake Angels, Iceland on Inspiration, Class Act, Fresh Living, Ultimate Braaimaster, Jacky Lourens, Bart Smithers, Miki Redelinghuys).
  • Drafted revisions to publishing houses' standard rights agreements to cater for digital rights.
  • Advised brand owners on media sponsorship and other branding transactions, such as the sponsorship of MasterChef SA and the South African national rugby side (Springboks).
  • Advisor to the South African branch of the African Social Entrepreneurship Network.
  • Advised HCL Axon in its SAP implementation project with Shoprite Checkers and on its acquisition of the SAP implementation business of UCS.
  • Acted for the joint venture of Diageo South Africa, Heineken International BV and Namibia Breweries in South Africa (brandhouse Beverages) in all commercial matters.
  • Acted for Lonrho plc in all acquisitions made in South Africa and all commercial matters.
  • Chambers Global 2008 Corporate/M&A ranked Emma as 'Up and Coming'. Chambers Global noted that ‘Emma Kingdon is making a positive impression on the market because "she always delivers high-quality work."' Clients also value her knowledge of IT and e-commerce law.’


  • BA LLB, University of Stellenbosch
  • LLM (Commercial Law), University of South Africa (UNISA)
  • Year of admission as an attorney: 1999
  • Enrolled with the Legal Practice Council