Navigating the legal landscape of AgriTech

Agricultural technology, better known as AgriTech, is the use of modern technology to improve agricultural processes.

AgriTech has changed the way many agricultural businesses worldwide operate as it has the ability to improve the efficiency, productivity and sustainability of agricultural processes. AgriTech plays a role in food security, climate change, resource allocation and management.

28 May 2025 4 min read Agriculture, Aquaculture & Fishing Alert Article

At a glance

  • Agricultural technology, better known as AgriTech, has changed the way many agricultural businesses worldwide operate as it has the ability to improve the efficiency, productivity, and sustainability of agricultural processes.
  • AgriTech plays a role in food security, climate change, resource allocation, and management.
  • While innovations in AgriTech offer immense potential, they also introduce complex legal challenges, which have also been examined by our courts.

 

While innovations in AgriTech offer immense potential, they also introduce complex legal challenges, which have also been examined by our courts.

The use of AI in agriculture

Artificial intelligence (AI) has been increasingly embedded in AgriTech solutions. AI can assist agricultural businesses in decreasing their costs and improving their yields through the analysis of vast amounts of data.

AI has been used to analyse data from sensors, drones and weather stations to provide real-time recommendations on irrigation, fertilisation, crop rotation and pest management. Machine learning models can be programmed to advise on ideal harvesting and planting times. Furthermore, AI is able to study soil conditions and provide warnings when water levels fall below the desired level or the soil conditions are not optimal for a specific crop.

The use of AI in AgriTech extends to automated farming machinery, which is useful when there is a labour shortage. AI is also able to monitor livestock health through the use of image recognition and sensors.

The application of AI in AgriTech is limitless, however, there are legal and regulatory challenges which must be addressed. For example, the issue of data ownership may arise – is it farmers, technology providers or third parties who own or control data? Some manufacturers assert that farmers control the data, however this is not universal.

The use of AI introduces liability and accountability considerations. For example, if an AI system provides incorrect recommendations (e.g. incurred pesticide application rates), it is often unclear whether liability rests with the farmer, the software developer or the data provider. Farmers often bear the legal risk, however, there is an expectation that software developers also ensure accuracy and reliability.

Intellectual property considerations

When implementing or developing AgriTech, it is essential to understand data and technology ownership. This may be relatively simple where you obtain a license to use the software. In these cases, the person who grants the license is usually the owner of the intellectual property. However, the question often arises where bespoke or custom software is developed, and it is necessary to determine who owns the software.

In the case of Bergh and Others v Agricultural Research Council [2020] 2 All SA 637 (SCA), the ownership of the copyright in a computer program called BeefPro was disputed. BeefPro is a cattle/herd management tool. The Agricultural Research Council (ARC) claimed ownership of BeefPro on the basis that the system was developed under its control and as a part of its statutory duty. However, Mr Tim Pauw, a software developer, claimed that he was the owner of the system as he brought his own skills and experience to develop the software.

The Copyright Act 98 of 1978 defines the author of a computer program as the person who exercised control over the making of the computer program, unless it was made in the course of employment or under the direction and control of the state. The Supreme Court of Appeal found that BeefPro had been independently developed, with no supervision from ARC. It was also found that draft agreements contemplated that the copyright would not belong to ARC. This contributed to the Supreme Court of Appeal’s finding that ARC did not own BeefPro.

This judgment illustrates the importance of clear contractual agreements regarding intellectual property rights, where an independent contractor or an employee develops AgriTech for a business.

The ownership of the intellectual property will have a ripple effect as the owner has the right to use, licence and sell the software. Software development agreements are drafted with this principle in mind.

Blockchain use cases

Blockchain is secure, immutable digital ledger technology, which can be used in AgriTech to improve the traceability and transparency of supply chain information. Blockchain can allow products to be traced from farm to table. This can be used to trace the sources of food-borne illnesses and can also trace which stores have these foods in stock.

For example, in department stores in the US, blockchain technology is used to assist in identifying the origins of leafy green vegetables to trace the source of E. coli outbreaks. An E. coli outbreak was linked to romaine lettuce and affected 62 individuals across the US. Blockchain technology allowed for the quick identification of the source of the outbreak.

Companies such as Nestle and Carrefour currently use blockchain to provide traceability for products. Consumers can access detailed product histories via QR codes. However, blockchain technology poses a risk in terms of applicable privacy laws i.e. its transparency and immutability. This conflicts with privacy laws such as the General Data Protection Regulation which mandates the “right to be forgotten”. Furthermore, if personal data is stored on a public blockchain, it may be accessible by unauthorised parties, potentially breaching applicable privacy laws.

Conclusion

The agriculture, aquaculture and fishing sector is ripe for innovation, with significant advancements already having been made. A strategic legal approach that anticipates risks, protects data, consider intellectual property ownership and ensures compliance must be thoroughly considered when choosing to adopt and contract for AgriTech.

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