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Trademarks and rebranding

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Trademarks and rebranding

Trademarks represent a form of intellectual property that is rooted in the heart of every business. It provides businesses with a unique identity for the brand, its products and/or services, which is how the enterprise connects with their stakeholders. A brand's identity is often refreshed, through corporate and commercial rebranding exercises which, by their nature, can affect its entire conceptual framework or structures such as its manifesto, mission and vision statement, core product line, etc. In this video, Shem Otanga, a Partner in CDH Kenya's IP, Technology, Media and Telecommunications practice, unpacks some of the legal and practical considerations that business owners should bear in mind while carrying out corporate and commercial rebranding exercises.

1 Mar 2022 9:25 Minutes Webinar

Trademarks represent a form of intellectual property that is rooted in the heart of every business. It provides businesses with a unique identity for the brand, its products and/or services, which is how the enterprise connects with their stakeholders. A brand's identity is often refreshed, through corporate and commercial rebranding exercises which, by their nature, can affect its entire conceptual framework or structures such as its manifesto, mission and vision statement, core product line, etc.   

In this video, Shem Otanga, a Partner in CDH Kenya's IP, Technology, Media and Telecommunications practice, unpacks some of the legal and practical considerations that business owners should bear in mind while carrying out corporate and commercial rebranding exercises.

The information and material published on this website is provided for general purposes only and does not constitute legal advice. We make every effort to ensure that the content is updated regularly and to offer the most current and accurate information. Please consult one of our lawyers on any specific legal problem or matter. We accept no responsibility for any loss or damage, whether direct or consequential, which may arise from reliance on the information contained in these pages. Please refer to our full terms and conditions. Copyright © 2024 Cliffe Dekker Hofmeyr. All rights reserved. For permission to reproduce an article or publication, please contact us cliffedekkerhofmeyr@cdhlegal.com.

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